Description: Principles of marketing /

Main Author:	Kotler, Philip
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, c1996.
Edition:	7th ed.
Subjects:	Marketing

Physical Description:	xxiv, 712 p. : ill. ; 30 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	0132286858