Dictionary of marketing terms/
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Hauppauge, N.Y.:
Barronʹs,
c2008
|
| Edition: | 4η έκδ. |
| Series: | Barronʹs educational series
|
| Subjects: |
| LEADER | 01522nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 947357 | ||
| 005 | 20171111231418.0 | ||
| 008 | 081113s2008 gr grd 000 0 eng d | ||
| 020 | |a 9780764139352 | ||
| 040 | |a Gr-KaHUA |b gre |e AACR2 | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |2 22 |a 381.03 | |
| 100 | 1 | |a Imber, Jane | |
| 245 | 1 | 0 | |a Dictionary of marketing terms/ |c by Jane Imber, Betsy-Ann Toffler |
| 246 | 1 | 3 | |a Marketing terms |
| 250 | |a 4η έκδ. | ||
| 260 | |a Hauppauge, N.Y.: |b Barronʹs, |c c2008 | ||
| 300 | |a vii, [1], 600 σ. : |b εικ. ; |c 18 εκ. | ||
| 490 | 0 | |a Barronʹs educational series | |
| 500 | |a Στο εξώφυλλο: More than 4.000 marketing-related terms and definitions cover consumer marketing, e-commerce, advertising art, copy, production, radio, TV, and outdoor advertising, Internet marketing, media analysis, retail, direct mail, relationship marketing, business-to-business promotion, and much more. Indispensable for small business owners, web marketers, managers, sales, marketing, and production professionals, copywriters, direct mail professionals, business students, media analysts, art directors, and consumers seeking an inside understanding of marketing | ||
| 505 | 0 | |a Preface -- Preface to the fourth edition -- How to use this book effectively -- Terms -- Appendix -- Abbreviations and acronyms | |
| 650 | 1 | 7 | |a Μάρκετινγκ |x Λεξικά |
| 650 | 1 | 0 | |a Marketing |x Dictionaries |
| 700 | 1 | |a Toffler, Betsy-Ann | |
| 952 | |a GR-KaHUA |b 59cca5b86c5ad1344603277e |c 998a |d 945l |e Π 381.03 IMB |t 1 |x m |z Books | ||