Strategic marketing management cases/
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston, MA:
McGraw-Hill,
c2002
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| Edition: | 7η έκδ. |
| Series: | Irwin/McGraw-Hill series in marketing
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| Subjects: |
| Physical Description: | xvi, 685 σ. : εικ. ; 26 εκ. + 1 CD-ROM |
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| Bibliography: | Περιέχει βιβλιογραφικές παραπομπές και ευρετήριο |
| ISBN: | 0072429461 |