How to create a winning business plan/
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Ramsey, NJ:
Alexander Hamilton Institute,
c1998
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| Subjects: |
Table of Contents:
- Section
- Introduction
- I. The basics of business planning for a successful business
- II. Adding marketing strategy to the business planning mix
- III. Getting started with business planning and strategy :The market review
- IV. Financial statements: Translating concepts into realities
- Section
- V. Analyzing strengths/ weaknesses as the basis for your business plans
- VI. The next step: Creating your own statement of business purpose
- VII: Keeping track of your business planning program
- VIII: Forecasting: How to organize your best estimates about the future
- IX. Preparing operating budgets for your business plan
- X. Putting business plans to work for you
- XI. A new product business plan case history
- Appendix A