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|a 0750682841
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| 040 |
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|a Gr-KaHUA
|b gre
|e AACR2
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|a eng
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| 082 |
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0 |
|2 22
|a 658.802
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| 100 |
1 |
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|a Wood, Gill
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| 245 |
1 |
0 |
|a Customer communications/
|c Gill Wood
|
| 246 |
1 |
3 |
|a CIM revision cards:
|b customer communications
|
| 250 |
|
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|a Αναθ. και ενημ.
|
| 260 |
|
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|a Amsterdam
|b Elsevier Butterworth-Henemann,
|c c2006
|a Boston:
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| 300 |
|
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|a iv, 131 σ. :
|b εικ. ;
|c 15 εκ.i
|
| 490 |
0 |
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|a Management and business studies
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| 500 |
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|a The official CIM revision cards
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| 500 |
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|a "Revised and updated"
|
| 505 |
0 |
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|a Preface -- 1. Introduction to customer communications -- 2. Buying behaviour -- 3. The communication process -- 4. Verbal communications-theory and methods -- 5. Written communication formats -- 6. Using statistical data and visual information -- 7. The promotional mix-below the line -- 8. The promotional mix-above the line -- 9. The role of information communication technology (ICT) -- 10. Customer service and customer care
|
| 650 |
1 |
7 |
|a Επικοινωνία στο μάρκετινγκ
|x Εξετάσεις
|x Οδηγοί σπουδών
|
| 650 |
1 |
0 |
|a Communication in marketing
|x Examinations
|
| 710 |
0 |
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|a Chartered Institute of Marketing
|x Study guides
|
| 952 |
|
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|a GR-KaHUA
|b 59cca3d36c5ad1344602c9f6
|c 998a
|d 945l
|e 658.802 WOO
|t 1
|x m
|z Books
|
