Advertising worldwide: concepts, theories and practice of international , multinational and global advertising/
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York:
Prentice Hall,
1994
|
| Edition: | 2η εκδ. |
| Subjects: |
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| 100 | 1 | |a Mooij, Marieke | |
| 245 | 1 | 0 | |a Advertising worldwide: |b concepts, theories and practice of international , multinational and global advertising/ |c Marieke de Mooij |
| 250 | |a 2η εκδ. | ||
| 260 | |a New York: |b Prentice Hall, |c 1994 | ||
| 300 | |a σ. | ||
| 650 | 1 | 0 | |a Advertising |
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