Global marketing and advertising :understanding cultural paradoxes /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif :
Sage Publications ,
c1998 .
|
| Subjects: |
| Physical Description: | xx, 316 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0803959699 0803959702 |