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|a 0803958560
|z (acid-free paper)
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|a 0803958579
|z (pbk. : acid-free paper)
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|a HF5415.2
|b .M383 1996
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|2 20
|a 658.8/3
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|a McQuarrie, Edward F.
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| 245 |
1 |
4 |
|a The market research toolbox :a concise guide for beginners /
|c Edward F. McQuarrie
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| 260 |
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|a Thousand Oaks, Calif :
|b Sage Publications ,
|c c1996 .
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| 300 |
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|a xviii, 154 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index.
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| 650 |
1 |
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|a Marketing research
|x Methodology
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| 952 |
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|a GR-AtTEI
|b 59cc82bc6c5ad13446fdee45
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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