Effective management for marketing 1997-98 /

Main Author: Hatton, Angela
Corporate Author: Chartered Institute of Marketing
Other Authors: Worsam, Mike
Format: Book
Language:English
Published: Oxford : Butterworth-Heinemann , 1997 .
Subjects:
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100 1 |a Hatton, Angela 
245 1 0 |a Effective management for marketing 1997-98 /  |c Angela Hatton and Mike Worsam 
260 |a Oxford :  |b Butterworth-Heinemann ,  |c 1997 . 
300 |a vi, 289 p. :  |b ill. ;  |c 30 cm. 
500 |a Published on behalf of the Chartered Institute of Marketing. 
504 |a Includes index. 
650 1 0 |a Marketing  |x Management  |x Examinations 
700 1 |a Worsam, Mike  |x Study guides 
710 2 |a Chartered Institute of Marketing 
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