Excellence in advertising :the IPA guide to best practice /

Corporate Author: Institute of Practitioners in Advertising
Other Authors: Butterfield, Leslie
Format: Book
Language:English
Published: Oxford ; Butterworth-Heinemann , c1997 .
Boston :
Subjects:
Physical Description:xviii, 260 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0750631295