Marketing planning for services /

Main Author: McDonald, Malcolm
Other Authors: Payne, Adrian
Format: Book
Language:English
Published: Oxford, OX ; Butterworth-Heinemann , 1996 .
Boston :
Subjects:
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245 1 0 |a Marketing planning for services /  |c Malcolm McDonald and Adrian Payne 
260 |a Oxford, OX ; 
260 |a Boston :  |b Butterworth-Heinemann ,  |c 1996 . 
300 |a x, 364 p. :  |b ill. ;  |c 25 cm. 
500 |a Includes index. 
650 1 0 |a Service industries  |x Marketing 
650 1 0 |a Service industries  |x Planning 
700 1 |a Payne, Adrian 
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