Marketing operations 1996-97 /
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Butterworth-Heinemann ,
1996 .
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| Subjects: |
| Item Description: | Published on behalf of the Chartered Institute of Marketing . |
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| Physical Description: | 395 p. ; 30 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0750629126 |