Marketing fundamentals 1996-97 /

Main Author: Lancaster, Geoffrey
Corporate Author: Chartered Institute of Marketing
Other Authors: Withey, Frank
Format: Book
Language:English
Published: Oxford : Butterworth-Heinemann , 1996 .
Subjects:
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245 1 0 |a Marketing fundamentals 1996-97 /  |c Geoff Lancaster and Frank Withey 
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300 |a vi, 202 p. ;  |c 30 cm 
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