Effective management for marketing 1996-97 /

Main Author: Hatton, Angela
Corporate Author: Chartered Institute of Marketing
Other Authors: Worsam, Mike
Format: Book
Language:English
Published: Oxford : Butterworth-Heinemann , 1996 .
Subjects:
Item Description:"Advanced certificate syllabus"--Cover.
Physical Description:vi, 289 p. : ill. ; 30 cm.
Bibliography:Includes index.
ISBN:075062907X