Description: The marketing audit :translating marketing theory into practice /

Main Author:	McDonald, Malcolm
Other Authors:	Leppard, John
Format:	Book
Language:	English
Published:	Oxford : Butterworth Heinemann , 1991 .
Subjects:	Marketing audits > Problems, exercises, etc.

Physical Description:	vii, 268 p., [5] leaves of plates : ill. ; 24 cm
ISBN:	0750600896 0750617063