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|a 0749427043
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| 100 |
1 |
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|a Yadin, Daniel L.
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| 245 |
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0 |
|a Creating effective marketing communications /
|c Daniel L. Yadin
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| 250 |
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|a 2nd ed.
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| 260 |
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|a London :
|b Kogan Page ,
|c 1998 .
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| 300 |
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|a x, 277 p. ;
|c 24 cm.
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| 650 |
1 |
0 |
|a Advertising
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| 650 |
1 |
0 |
|a Advertising copy
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| 650 |
1 |
0 |
|a Communication in marketing
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| 650 |
1 |
0 |
|a Public relations
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| 952 |
|
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|a GR-AtTEI
|b 59cc82526c5ad13446fddb24
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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