Product development :meeting the challenge of the design-marketing interface /

Other Authors: Biemans, Wim G., Bruce, Margaret
Format: Book
Language:English
Published: Chichester, England ; John Wiley & Sons , c1995 .
New York :
Subjects:
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020 |a 0471953539 
050 1 4 |a HF5415.15  |b .P762 1995 
082 0 |2 20  |a 658.5/75 
245 0 0 |a Product development :meeting the challenge of the design-marketing interface /  |c edited by Margaret Bruce and Wim G. Biemans 
260 |a Chichester, England ; 
260 |a New York :  |b John Wiley & Sons ,  |c c1995 . 
300 |a xiv, 345 p. :  |b ill. ;  |c 23 cm. 
504 |a Includes bibliographical references and index. 
650 1 0 |a Design, Industrial 
650 1 0 |a New products  |x Marketing 
650 1 0 |a Product management 
700 1 |a Biemans, Wim G. 
700 1 |a Bruce, Margaret 
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