Description: Instructorʹs manual and test bank to accompany esstentials of marketing research

Main Author:	Dillon, William R. (Author)
Other Authors:	Firtle, Neil H., Madden, Thomas J.
Format:	Book
Published:	Burr Ridge, IL : Richard D. Irwin , 1993 .
Subjects:	Marketing research Έρευνα αγοράς

Physical Description:	ix, 467 p. : fig., tabl. ; 28 cm.
ISBN:	0256088357