Data mining techniques :for marketing, sales, and customer support /

Main Author: Berry, Michael J. A.
Other Authors: Linoff, Gordon
Format: Book
Language:English
Published: New York : Wiley , c1997 .
Subjects:
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020 |a 0471179809  |z (pbk. : alk. paper) 
050 1 4 |a HF5415.125  |b .B47 1997 
082 0 |2 21  |a 658.8/02 
100 1 |a Berry, Michael J. A. 
245 1 0 |a Data mining techniques :for marketing, sales, and customer support /  |c Michael J.A. Berry, Gordon Linoff 
260 |a New York :  |b Wiley ,  |c c1997 . 
300 |a x, 454 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references (p. 443-444) and index. 
650 1 0 |a Business  |x Data processing 
650 1 0 |a Data mining 
650 1 0 |a Marketing  |x Data processing 
700 1 |a Linoff, Gordon 
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