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Entrepreneur magazine :guide to integrated marketing /

Main Author: Smith, Jeanette 1924-
Format: Book
Language:English
Published: New York : John Wiley , c1996 .
Subjects:
Advertising media planning > Handbooks, manuals, etc.
Direct marketing > Handbooks, manuals, etc.
Physical Description:xii, 277 p. : ill. ; 24 cm.
Bibliography:Includes index.
ISBN:0471124397
0471124419

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