Description: Quantitative methods in marketing

Other Authors:	Hooley, Graham J. (Editor), Hussey, Michael K.
Format:	Book
Published:	London : Dryden Press , 1994 .
Subjects:	Marketing > Mathematical models Μάρκετινγκ > Μαθηματικά μοντέλα

Physical Description:	272 p. : fig., tabl. ; 24 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	0030990203