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|a 0131268465
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| 040 |
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|a EAP
|b gre
|e AACR2
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| 082 |
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0 |
|2 21
|a 658.8
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| 082 |
|
0 |
|2 22nd ed.
|a 658.8
|
| 100 |
1 |
|
|a Lovelock, Christopher H.
|
| 245 |
1 |
0 |
|a Services marketing:
|b people, technology, strategy/
|c Christopher H. Lovelock, Jochen Wirtz
|
| 250 |
|
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|a 4η έκδ.
|
| 260 |
|
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|a Upper Saddle River, N.J.:
|b Prentice Hall,
|c 2004
|
| 300 |
|
|
|a xviii, 717 σ. :
|b εικ., σχ., πίν. ;
|c 24 εκ.
|
| 504 |
|
|
|a Περιέχει βιβλιογραφικές αναφορές και ευρετήριο.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
1 |
0 |
|a Professions
|x Marketing
|
| 650 |
1 |
0 |
|a Service industries
|x Marketing
|
| 650 |
|
4 |
|a Μάρκετινγκ ΙΙ
|x ΔΕΟ 33
|
| 700 |
1 |
|
|a Wirtz, Jochen
|
| 710 |
|
|
|a Prentice Hall
|
| 710 |
0 |
|
|a Prentice Hall
|
| 952 |
|
|
|a GR-PaHOU
|b 59cc7f376c5ad13446fd4aac
|c 998a
|d 945l
|e 658.8 LOV
|t 2
|x m
|z Books
|
