Cover Image

Explorations in the history of marketing /

Other Authors: Fullerton, Ronald A., Sheth, Jagdish N.
Format: Book
Language:English
Published: Greenwich, CT : JAI Press , 1994 .
Subjects:
Marketing > History
Marketing research > History
Item Description:English .
Physical Description:xiii, 254 p. ; 24 cm.
Bibliography:Includes bibliographies.
ISBN:1559381876

Similar Items