Information-driven marketing decisions :development of strategic information systems /

Main Author: Samli, A. Coskun
Format: Book
Language:English
Published: Westport, Conn : Quorum Books , 1996 .
Subjects:
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020 |a 0899309763  |z (hardcover : alk. paper) 
050 1 4 |a HF5415.135  |b .S26 1996 
082 0 |2 20  |a 658.8/02 
100 1 |a Samli, A. Coskun 
245 1 0 |a Information-driven marketing decisions :development of strategic information systems /  |c A. Coskun Samli 
260 |a Westport, Conn :  |b Quorum Books ,  |c 1996 . 
300 |a xx, 196 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references (p. [189]-192) and index. 
650 1 0 |a Management information systems 
650 1 0 |a Marketing  |x Decision making 
650 1 0 |a Marketing research 
952 |a GR-AtTEI  |b 59cc7e926c5ad13446fd2d74  |c 998a  |d 945l  |e -  |t 1  |x m  |z Books