Advances in international marketing :a research annual
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Greenwich, Conn :
JAI Press ,
1987 .
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Table of Contents:
- Market structure, performance and strategy : a comparison of U.S. and European markets / S. Samuel Craig, Susan P. Douglas and Srinivas K. Reddy
- A comparison of marketing negotiations in the Republic of China (Taiwan) and the United States / John L. Graham and Chi-Yuan Lin
- Nutrition, family planning and "social marketing" of a contraceptive and a weaning food in Sri Lanka / John U. Farley and Srinivas K. Reddy
- Country-of-origin, social norms and behavioral intentions / Johny K. Johansson and Israel D. Nebenzahl
- Political risk : a structural analysis / Humayun Akhter and Robert F. Lusch
- Perspectives on international strategic alliances / Subhash C. Jain
- International marketing research revisited / Kjell Grψnhaug and John Graham
- Classification of export markets based on product mix / Robert T. Green and Rajendra K. Srivastava
- Toward a theory of the export marketing mix / Warren J. Bilkey
- Empirical export performance studies : a review of conceptualizations and findings / Tage Koed Madsen
- Toward a conceptualization of export trading companies in world markets / Lyn S. Amine
- An alternative international marketing strategy : the "J" model / A. Coskun Samli