Dartnellʹs advertising managerʹs handbook /

Other Authors: Bushko, David
Format: Book
Language:English
Published: Chicago : Dartnell , c1997 .
Edition:4th ed.
Subjects:
Item Description:Rev. ed. of: The Dartnell advertising managerʹs handbook / by Richard H. Stansfield. 1969.
Title on spine: Advertising managerʹs handbook.
Physical Description:xii, 484 p. : ill. ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0850132495