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01006nam a2200265 a 4500 |
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871359 |
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20171111231316.0 |
| 008 |
070305s2005 gr r 000 0 eng d |
| 020 |
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|a 0273687727
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| 040 |
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|a EAP
|b gre
|e AACR2
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| 082 |
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0 |
|2 21
|a 658.804
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| 082 |
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0 |
|2 21
|a 658.84
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| 100 |
1 |
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|a Fill, Chris
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| 245 |
0 |
0 |
|a Marketing communications:
|b engagements, strategies and practice/
|c Chris Fill
|
| 250 |
|
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|a 4η έκδ.
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| 260 |
|
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|a Harlow, England ;
|b Prentice Hall Financial Times,
|c 2005
|a New York:
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| 300 |
|
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|a xxxvii, 911 σ. :
|b εικ. ;
|c 27 εκ.
|
| 504 |
|
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|a Περιλαμβάνει βιβλιογραφικές αναφορές και ευρετήριο.
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 650 |
1 |
0 |
|a Communication in marketing
|
| 650 |
1 |
0 |
|a Marketing channels
|
| 650 |
1 |
0 |
|a Sales promotion
|
| 650 |
|
4 |
|a Μάρκετινγκ ΙΙ
|x ΔΕΟ 33
|
| 710 |
|
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|a Prentice Hall-Financial Times
|
| 952 |
|
|
|a GR-PaHOU
|b 59cc7d716c5ad13446fcf813
|c 998a
|d 945l
|e 658.804 FIL
|t 2
|x m
|z Books
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