Brand equity & advertising :advertisingʹs role in building strong brands /
| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Hillsdale, N.J. :
Lawrence Erlbaum Associates ,
1993 .
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| Subjects: |
| Physical Description: | x, 380 p. : ill. ; 23 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0805812830 0805812849 |