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Strategic marketing problems : cases and comments /

Main Author:	Kerin, Roger A.
Corporate Author:	Pearson Prentice Hall
Other Authors:	Peterson, Robert A,
Format:	Book
Language:	English
Published:	New Jersey: Pearson/Prentice Hall, c2004
Edition:	10η έκδ.
Subjects:	Marketing > Decision marketing > Case studies Marketing > Management > Case studies Μάρκετινγκ ΙΙ > ΔΕΟ 33

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