Destination branding : creating the unique destination proposition /

Corporate Author: Butterworth - Heinemann
Other Authors: Morgan, Nigel, Pritchard, Annette
Format: Book
Language:English
Published: Oxford: Butterworth-Heinemann, c2002
Subjects:
Physical Description:xviii, 204 p. : fig., ill. ; 24 cm.
Bibliography:Περιέχει βιβλιογραφικές αναφορές και ευρετήριο.
ISBN:0750649941