Description: Battling for competitive advantage /

Main Author:	Allard, C. Kenneth 1947- (Author)
Format:	Book
Language:	English
Published:	Hoboken, N.J. : Wiley , c2004 .
Subjects:	Competition Strategic planning

Physical Description:	xii, 243 p. ; 23 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0471715522 9780471715528