Marketing mistakes and successes /

Main Author: Hartley, Robert F., 1927-
Format: Book
Language:English
Published: New York : John Wiley, c 2001.
Edition:8th ed.
Subjects:
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020 0 0 |a 0471370606 (pbk. : alk. paper) 
050 0 0 |a HF5415.1  |b .H37 2000. 
082 0 0 |2 21  |a 658.8/00973 
100 1 0 |a Hartley, Robert F.,  |d 1927- 
245 1 0 |a Marketing mistakes and successes /  |c Robert F. Hartley. 
250 0 0 |a 8th ed. 
260 0 0 |a New York :  |b John Wiley,  |c c 2001. 
300 0 0 |a viii, 359 p. ;  |c 24 cm. 
504 0 0 |a Includes bibliographical references. 
650 0 0 |a Marketing  |z United States 
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