Marketing : essential principles, new realities /

Main Author: Groucutt, Jon. (Author)
Other Authors: Leadley, Peter,, Forsyth, Patrick
Format: Book
Language:English
Published: London ; Kogan Page, 2004.
Sterling, VA :
Subjects:
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100 1 |4 aut  |a Groucutt, Jon. 
245 1 0 |a Marketing :  |b essential principles, new realities /  |c Jonathan Groucutt, Peter Leadley, Patrick Forsyth. 
260 |a London ; 
260 |a Sterling, VA :  |b Kogan Page,  |c 2004. 
300 |a xviii, 540 p. :  |b ill. ;  |c 25 cm. 
504 |a Includes bibliographical references (p. [521]-530) and index. 
650 1 0 |a Marketing 
700 1 |a Leadley, Peter, 
700 1 |a Forsyth, Patrick 
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