A practical guide to integrated marketing communications : planning and developing a strategy /
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
London:
Kogan Page,
1998
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| Edition: | Αναθεωρημένη έκδ. |
| Series: | Marketing in action series
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| Subjects: |
| Physical Description: | 143 σ. ; 24 εκ. |
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| Bibliography: | Ευρετήριο: σ. [139]-143. |
| ISBN: | 0749415207 |