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|a 1403998965
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|a EAP
|b gre
|e AACR2
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|2 21
|a 658.827
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| 245 |
0 |
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|a Moment of truth :
|b redefining the CEO's brand management agenda /
|c Andreas Bauer.. [et al.]
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| 260 |
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|a Basingstoke;
|b Palgrave Macmillan,
|c 2006
|a New York:
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| 300 |
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|a 174 σ. :
|b εικ. ;
|c 24 εκ.
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| 504 |
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|a Περιλαμβάνει βιβλιογραφικές αναφορές και ευρετήριο.
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| 650 |
1 |
0 |
|a Product management
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| 650 |
1 |
0 |
|a Brand name products
|x Management
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| 650 |
1 |
0 |
|a Chief executive officers
|
| 650 |
|
4 |
|a Μάρκετινγκ ΙΙ
|x ΔΕΟ 33
|
| 700 |
1 |
|
|a Bauer, Andreas
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| 710 |
|
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|a Palgrave Macmillan
|
| 952 |
|
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|a GR-PaHOU
|b 59cc79ca6c5ad13446fc45d3
|c 998a
|d 945l
|e 658.827 BAU
|t 2
|x m
|z Books
|
