Building models for marketing decisions/

Corporate Author: Kluwer Academic Publishers
Other Authors: Leeflang, Peter S.H.
Format: Book
Language:English
Published: Boston: Kluwer Academic Publishers, c2000
Subjects:
Physical Description:645 σ. ; 24 εκ.
Bibliography:Βιβλιογραφία: σ. 579-615.
Ευρετήριο: σ. 617-645.
ISBN:079237813X