Description: Strategic planning, marketing & public relations, and fund-raising in higher education :perspectives, readings, and annotated bibliography /

Main Author:	Ryans, Cynthia C. 1933- (Author)
Other Authors:	Shanklin, William L.
Format:	Book
Language:	English
Published:	Metuchen, N.J. : Scarecrow Press , 1986 .
Subjects:	College students > Recruiting > United States Educational fund raising > United States Strategic planning > United States Universities and colleges > Public relations > United States Universities and colleges > Business management > United States > Planning