Cover Image

Market segmentation : how to do it, how to profit from it /

Main Author:	McDonald, Malcolm
Corporate Author:	Elsevier
Other Authors:	Dunbar, Ian
Format:	Book
Language:	English
Published:	Amsterdam; Boston: Elsevier Butterworth Heinmann, 2004
Subjects:	Market segmentation Διοίκηση επιχειρήσεων και οργανισμών > MBA 61

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