Marketing : the core /
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| Corporate Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York:
McGraw-Hill/Irwin,
c2004
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| Series: | McGraw-Hill/ Irwin series in marketing
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| Subjects: |
| Physical Description: | [405] σ. : έγχρ. εικ. ; 29 εκ. |
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| Bibliography: | Περιλαμβάνει βιβλιογραφικές αναφορές και ευρετήριο. |
| ISBN: | 0072547030 |