Conversations with marketing masters /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chichester ;
John Wiley,
c2007.
Hoboken, NJ : |
| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/toc/ecip074/2006036078.html http://www.loc.gov/catdir/enhancements/fy0741/2006036078-d.html |
Table of Contents:
- Philip Kotler : the founding father
- David Aaker : brand equity trailblazer
- Jean-Claude Larreche : marketing strategy master
- Regis Mckenna : the technology visionary
- Don Peppers and Martha Rogers : one-to-one gurus
- John Quelch : global marketing authority
- Al Ries : pioneer of positioning
- Don Schultz : integrated marketing communications innovator
- Patricia Seybold : customer experience expert
- Jack Trout : positioning pioneer
- Lester Wunderman : direct marketing missionary.