Packaging strategy :winning the consumer /

Other Authors: Doyle, Mona
Format: Book
Language:English
Published: Lancaster, Pa. : Technomic Pub. Co. , c1996 .
Subjects:
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008 960520s gr gr 00010 eng d
020 |a 1566762987 
050 1 4 |a TS195  |b .P338 1996 
082 0 |2 21  |a 658.5/64 
245 0 0 |a Packaging strategy :winning the consumer /  |c edited by Mona Doyle 
260 |a Lancaster, Pa. :  |b Technomic Pub. Co. ,  |c c1996 . 
300 |a xii, 179 p. :  |b ill. (some col.) ;  |c 24 cm. 
504 |a Includes bibliographical references. 
650 1 0 |a Consumer behavior 
650 1 0 |a Consumers  |x Attitudes 
700 1 |a Doyle, Mona 
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