International marketing : strategy planning, market entry & implementation /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London ;
Kogan Page,
2002.
Sterling, VA : |
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | v, 362 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references (p. [352]-354) and index. |
| ISBN: | 0749438088 |