Description: Business marketing management :

Main Author:	Hutt, Michael D. (Author)
Other Authors:	Speh, Thomas W.
Format:	Book
Language:	English
Published:	Mason, OH : Thomson South-Western, 2007.
Edition:	9th ed.
Subjects:	Industrial marketing > Management

Physical Description:	xxx, 658 p. : ill. ; 26 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	0324316852