Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
Harvard Business School Press,
c2005.
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| Online Access: | http://www.loc.gov/catdir/toc/ecip0422/2004020857.html |
Table of Contents:
- Creating blue oceans
- Analytical tools and frameworks
- Reconstruct market boundaries
- Focus on the big picture, not the numbers
- Reach beyond existing demand
- Get the strategic sequence right
- Overcome key organizational hurdles
- Build execution into strategy
- The sustainability and renewal of blue ocean strategy.