The content analysis guidebook/

Main Author: Neuendorf, Kimberly A.
Corporate Author: Sage
Format: Book
Language:English
Published: Thousand Oaks, Calif.: Sage Publications, c2002
Subjects:
Online Access:http://www.loc.gov/catdir/enhancements/fy0656/2001004115-d.html
http://www.loc.gov/catdir/enhancements/fy0656/2001004115-t.html
Table of Contents:
  • Defining content analysis : is content analysis easy?
  • Milestones in the history of content analysis : the growing popularity of content analysis
  • Beyond description : an integrative model of content analysis
  • Message units and sampling units
  • Variables and predictions
  • Measurement techniques
  • Reliability
  • Results and reporting : data handling and transformations
  • Contexts