Marketing research : in a digital information environment /
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| Corporate Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston:
McGraw-Hill,
2009
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| Edition: | 4th international ed. |
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| Physical Description: | xxiv, 690 σ. : εικ. ; 25 εκ. |
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| Bibliography: | Περιέχει βιβλιογραφικές παραπομπές (σ. 651-661) και ευρετήρια |
| ISBN: | 9780071270106 |