Consumer behaviour in sport and events : marketing action /
| Main Author: | |
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| Corporate Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam ; Boston:
Butterworth-Heinemann / Elsevier,
c2008
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| Series: | Sport marketing series
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| Subjects: |
| Physical Description: | xvii, 247 σ. : εικ. ; 23 εκ. |
|---|---|
| Bibliography: | Περιέχει βιβλιογραφικές παραπομπές και ευρετήριο |