Marketing management : text and cases /
| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York:
Wiley,
c1995
|
| Edition: | 6th ed. |
| Subjects: |
| Physical Description: | x, 984, P-1, I-11 σ. : εικ. ; 24 εκ. |
|---|---|
| Bibliography: | Περιέχει βιβλιογραφικές παραπομπές και ευρετήριο |
| ISBN: | 0471552550 |