Description: Managing and marketing services in the 1990s/

Corporate Author:	Cassell
Other Authors:	Teare, Richard, Moutinho, Luiz
Format:	Book
Language:	English
Published:	London ; New York: Cassell, 1993
Subjects:	Service industries > Management Service industries > Marketing

Physical Description:	ix, 255 σ. : εικ. ; 25 εκ.
Bibliography:	Περιέχει βιβλιογραφικές παραπομπές και ευρετήριο
ISBN:	0304327263