Strategic marketing management cases /
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Irwin/McGraw-Hill,
c1999.
|
| Edition: | 6th ed. |
| Series: | The Irwin/McGraw-Hill series in marketing
|
| Subjects: |
| Physical Description: | xvi, 624 p. : ill. ; 26 cm. + 1 computer disc (3 1/2 in.). |
|---|---|
| Bibliography: | Includes bibliographical references and index of cases. |
| ISBN: | 0256261253 0073037222 (disk) |